Schools now routinely direct children online to do their schoolwork, thereby exposing them to tracking of their online behavior and subsequent targeted marketing. This is part of the evolution of how marketing companies use digital marketing, ensuring that children and adolescents are constantly connected and available to them. Moreover, because digital technologies enable extensive personalization, they amplify opportunities for marketers to control what children see in the private world of their digital devices as well as what they see in public spaces.
In the National Education Policy Center’s 18th Annual Report on Schoolhouse Commercialism Trends, Learning to be Watched: Surveillance Culture at School, Faith Boninger and Alex Molnar describe how schools facilitate the work of digital marketers.
This policy memo was submitted to the United Nations High Commissioner of Human Rights in September 2015, in response to a call for consultations on the international challenge of how to create and maintain civil society space.
The Answer Sheet: Personal Data is Collected on Kids at School All the Time. Here’s Help for Parents to Protect Children’s Privacy.
Whether you know it or not, there is a remarkable amount of personal information about children now being collected by schools and their vendors that is then shared with government agencies, for-profit companies and other entities, all without parent consent. What kind of data? There’s the basics — name, email address, grades and test scores — but also plenty more, including Internet searches and whether a student speaks out of turn in class.
A new study finds that with the education marketplace comes a whole lot of education marketing…
If you have children, you are likely to worry about their safety – you show them safe places in your neighborhood and you teach them to watch out for lurking dangers.
But you may not be aware of some online dangers to which they are exposed through their schools.
My last post was an alert to parents about the ways the “educational” uses of technology are gathering data on our kids, not (as claimed) to advise their teachers on better ways to teach them, but to make it easier to market to kids – not just to sell to them, but to shape their ideas about what they want .